Cesar Zuntini

São Paulo · Remote across LATAM & US — open to senior roles

Partner ecosystems, run like an operation.

I've spent 12+ years on both sides of the affiliate market — running publisher operations at Cuponomia and Atolls (Global Savings Group), and network business development at CityAds, where I managed a portfolio of 30+ tier-1 publishers.

What makes my profile unusual: I run the commercial front and the operational back-office behind it — payouts, order-level reconciliation, attribution troubleshooting — and I've had LLMs in production since 2021, before ChatGPT existed.

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Portrait of Cesar Zuntini
+18–20%
portfolio revenue YoY — CityAds, year two
<12 mo
to break-even on a from-zero Mexico operation
+50%
organic revenue after moving 240 stores to page 1
4M
monthly visits across 4 sites, leading a team of 14
What I do

Three fronts, one operator.

Partnerships & business development

Tier-1 portfolio management, advertiser negotiation, and partner acquisition from first contact to first live campaign. At CityAds I ran communications for a base of ~800 affiliates and brokered publishers' media placements to advertisers — the mechanics behind retail media.

key accounts · channel partnerships · deal structuring · partner enablement

AI automation & marketing operations

LLMs in production since 2021: I built a full content pipeline (Python crawler → AI rewriting → MongoDB → automated WordPress publishing) before ChatGPT existed. Today I design agentic workflows with Claude and MCP, build internal LLM tooling, and automate operations with n8n.

agentic workflows · LLM pipelines · n8n · python · api integration

Operations, SEO & content

Built and led teams of 5 and 14. Designed a network's cashback closing process from scratch — order-level reconciliation across 13–14k-order reports — then automated it from hours to minutes. SEO that moved 240 stores from page 2 to page 1 of Google.

P&L ownership · process design · reconciliation · organic growth

Track record

Twelve years, both sides of the market.

Independent consulting — AI automation & digital operations

2026 — now

Hands-on AI automation and digital operations for affiliate and content projects.

Agentic AI workflows (Claude, MCP integrations) for content operations and data pipelines; LLM-powered internal tooling; WordPress and web operations on self-managed Linux infrastructure.

CityAds — Senior Business Development Manager

2023 — 2025

Grew a 30+ tier-1 publisher portfolio +18–20% YoY in year two, up from +5% in year one.

Méliuz, Cuponomia, Banco Inter, Promobit on the publisher side; Natura, Walmart, Raia Drogasil, Petz among advertisers. Designed the network's cashback reconciliation process from scratch and automated it with AI — closing time went from hours to minutes.

TC2DAY — Head of Affiliate Operations, US & Mexico

2021 — 2023

Built two affiliate operations from zero; Mexico reached break-even in under 12 months.

Full P&L. Built an LLM content pipeline before ChatGPT existed: initial load of 2,100 coupons across 260 store pages, then ~120 coupons a week — output that would otherwise take a dedicated content team.

Atolls — Head of Affiliate Operations (Global Savings Group)

2018 — 2021

Led 4 sites and ~4M monthly visits with a team of 14; +30% YoY on the flagship in year one.

Moved 240 stores from page 2 to page 1 of Google — +50% organic revenue on the affected portfolio. Consolidated the Mexico operation into São Paulo, reporting to the European HQ.

Cuponomia — Head of Content & Affiliate Partnerships

2014 — 2018

Early operator; ran the cashback pilot that grew Cuponomia into Brazil's #2 cashback site.

Built the content and partnerships function from scratch: 1,200+ stores, ~450 monetized, 10 affiliate networks and ~20 direct advertisers as the primary commercial contact.

Earlier: IT Manager at Specto do Brasil (9 years, team of ~10) — the technical foundation behind the AI work. Full detail in the CV.

Note
Looking for me at CityAds?

I left CityAds in December 2025 and no longer manage campaigns there. For publisher or traffic partnerships, reach the team directly at publishers@cityads.com.

Contact

Let's talk.

Open to senior roles in partnerships, growth, and digital operations — remote, hybrid in São Paulo, or regional LATAM scope. PJ or CLT.

linkedin@zuntini.com Email +55 11 97037-1537 WhatsApp linkedin.com/in/cehzuntini LinkedIn CV_Cesar_Zuntini.pdf Download